Video Premiere

One-Take Taylor

August 31, 2012 1 Comment

Taylor Swift has premiered the music video for “We Are Never Ever Getting Back Together,” currently spending its second week atop the Billboard Hot 100. The song, co-written by Max Martin and Shellback, is the first single from Swift’s upcoming fourth studio album, Red, out October 22.

For the music video, Swift worked with Declan Whitebloom, who directed her clips for “Mean” and “Ours,” as well as Owl City & Carly Rae Jepsen’s “Good Time” and Sugarland’s “Stuck Like Glue.” Amazingly, the clip for “We Are Never Ever Getting Back Together” was shot in one continuous take, using just one camera (PR alert: the Sony F65 Cinealta), with not a single edit.

You could say Whitebloom’s on-set directive to the cast and crew was to make it through without a hitch or take it from the top because we are never ever editing it back together.

Purchase Taylor Swift – “We Are Never Ever Getting Back Together” via iTunes, Amazon MP3.