Whether you love her or loathe her (or completely ignore her), Lana Del Rey likes to take a less conventional approach for her music videos. Early entries like “Video Games” and “Blue Jeans” were her own stitched-together handiwork, while this year’s offerings have largely been grander, big-budget affairs. She’s sat on a throne flanked by tigers, for instance.
Teaming up again with director Anthony Madler, who lensed the JFK-inspired “National Anthem,” Del Rey has penned an epic narrative for her new single, “Ride.” Casting herself as a single (“not a very popular one”), she runs wild with a seasoned biker gang, gets up to no good with them and a series of some other, older gentlemen, and wanders the streets alone at night in some seedy spots. Del Rey has put some serious daddy issues on display.
Premiering “Ride” at a single-screen cinema in Santa Monica on Wednesday night to an enraptured audience, today the whole world can dissect Del Rey’s 10-minute opus for themselves. “I am fucking crazy,” she says toward the end. “But I am free.”
“Ride” is one of eight new songs included on Del Rey’s Paradise, out November 12. The set will also available on the same date as part of an expanded edition of her debut album Born To Die. More details here.