Dealing with modern-day music overload, where something new to listen to comes along nearly every hour, it’s sadly become something of a rarity that any new release receives more than a few plays before I move on to the next one. Some, even quite worthy ones, are lucky to snag a single spin. Singles, EPs, and especially full albums get lost in the shuffle as digital files prove the great equalizer, for better or worse.
So the fact that I continue to hit play on Florence + The Machine‘s new album, Ceremonials, nearly three weeks after its release is a very good sign. True, it helps that I was such a fan of her debut, Lungs, but Ceremonials is the fully realized sound of an artist at the top of her game.
Recently asked by a Twitter follower to pick a single can’t-miss track from Ceremonials, the request immediately proved difficult. I opted to respond with three: Proper first single “Shake It Off,” album opener “Only If For A Night,” and “Never Let Me Go.” I was sick about having to narrow my favorites down to a trio, because Ceremonials offers so many strong tracks.
“No Light, No Light” is yet another wonder from the album, and truthfully, I’d excluded it only because I knew it was tipped as the next single (though the tune had quite rightfully stuck in my head). Today, Florence + The Machine premiered the music video for “No Light, No Light,” which includes at least two universal themes from dreams, falling and being chased, with some religious imagery prominently in the mix too.
Watch as Florence does her best Run, Lola, Run, takes a tumble from the top, and gets saved on at least one, if not two, levels:
Interestingly, typing “Florence No Light” into the search box on iTunes returns not only Ceremonials, but also a recording of Handel’s Messiah.