The music video for Rihanna’s “Man Down” premiered on BET’s 106th & Park last night.

The clip for the fifth single from Loud, which shows the pop singer shooting the perp who sexually assaulted her, also strangely (and unashamedly) promotes Madonna’s coconut water of choice.

Is this revenge-killing music video what Madonna had in mind when calling Rihanna “a natural fit” for Vita Coco?

(P.S. There are at least two coconut-related jokes I’m leaving on the table.)

Purchase Rihanna – “Man Down” via iTunes, Amazon MP3.