Ellie Goulding strips things down on “I Know You Care,” a ballad taken from the British singer-songwriter’s sophomore album, Halcyon, due October 9.
Though the comparatively ebullient “Anything Could Happen” has yet to chart, “I Know You Care” isn’t the album’s second single. Rather, Goulding lent the emotional song to the upcoming film, Now Is Good, written and directed by Ol Parker (The Best Exotic Marigold Hotel) and starring Dakota Fanning and Jeremy Irvine. ”It’s the saddest film I have ever seen in my entire life,” Goulding tweeted. “I was quite literally sobbing my eyes out, as was everyone around me even the men.”
The music video below splices scenes from the film — playing out of order, (500) Days Of Summer-like — with shots of a subdued Goulding singing “I Know You Care” in a living room corner. The only semi-comic relief is that the video/film features the fakest exterior winter scene outside of Whitney Houston’s “I Will Always Love You” (and that one might have been intentionally so).
As Adele proved with “Someone Like You,” radio isn’t completely allergic to heartbreaking piano ballads, so “I Know You Care” could become Goulding’s next big hit if her label decides to greenlight an official single release.