Pop music DIY-er Florrie may feel her tunes aren’t chart-friendly, but it’s hard to fathom how the unaware would not be enraptured after being exposed to the absolutely sublime “I Took A Little Something,” from her new Experiments EP. Plus, Florrie’s still collaborating with genius production team Xenomania, who know a few things about churning out hits. (In fact, as Xenomania’s in-house drummer, Florrie played on tracks for Kylie Minogue, Pet Shop Boys, Girls Aloud, and Alesha Dixon.)
Having previously gone the gratis route with her own music — you can still snag free downloads of Florrie’s Introduction EP, plus a whole slew of remixes via her website — Experiments represents the first time Miss Independent is requesting payment in return. But at just $2.99 for the six-track set, it’s doubtful the Bristol-born singer-songwriter will be dripping in bling any time soon.
Still, without the backing of a major label (and associated expense accounts), the fetching Florrie has proven to be quite enterprising on the whole forwarding-her-career front. She’s paid recording and touring bills by writing original music and fronting a campaign for French fashion and fragrance house Nina Ricci, gigging at appearances along the way. And now she’s collaborated with Dolce & Gabbana on a short film for “I Took A Little Something.”
Getting one of fashion’s legendary names to foot the expense of a music video in return for looking glam on cam while cavorting in Paris? Giving the song’s title new meaning, Florrie knows a little something about how to make going her own way pay.
The looping rhythm reminds me of another tune. Right now, I’m leaving it at the chorus to Tina Turner’s “Typical Male,” until lawyers tell me otherwise.
While “I Took A Little Something” is reason enough to pick up Florrie’s Experiments EP (well, that and its ridiculously low price), the remaining five tracks are fantastic too. A pair of those, the bouncy “Begging Me” and the New Order-meets-Michael Sembello “Experimenting With Rugs,” also have videos in which the gorgeous Florrie is front and center.
Once season 5 of Mad Men finally arrives, I fully expect Betty Draper to be dressed in similar getups from “Experimenting With Rugs.” Particularly love Florrie in the turtleneck and leather pants. So very Emma Peel.
Purchase Florrie – Experiments EP via iTunes.